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  1. ask why and define specific purposes (63) - Purpose > why> how

    1. simple, crea purpose and principles give rise to complex and intelligent behavior. Complex rules and regulations give rise to simple and stupid behavior. Dee Hock (66)

    2. Imagination is more important than knowledge. Albert Einstein (67)

    3. Three basic steps for developing a vision: (69) a) view the project from beyond the completetion date; b) envision “wild success”! (suspend “yeah, but…”) c) capture features, aspects, qualities you imagine in place.

    4. there are only two problems in life: 1 lire cet article. you know what you want, and you don’t know how to get it and/or 2. you don’t know what you want. If that’s true: make it up; make it happen. (251)

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