attention to employees has the dominant impact on productivity (6)

1. internal competition (52)

2. mere association with past personal success apparently leads to more persistence, higher motivation, or something that makes us do better (59)

3. we are more influenced by stories than by data (61)

4. keep it simple (63)

5. we all think we are winners. The small reward, the symbolic one, becomes a cause for positive celebration rather than the focus of a negative political battle (71)

6. managers prefer working with people, leaders stir (=stimolare) emotion (84)

7. people need a meaning; need a modicum of control; need for positive reinforcement, to think of themselves as winners in some sense (102)

8. always test (138)

9. live by month and not by year (138)

10. in the excellent companies, there are 5 attributes of communication systems that foster innovation: (218)

• communication systems are informal;

• communication intensity is extraordinary;

• communication is given physical supports;

• forcing devices;

• the intense, informal communication system at as a remarkably tight control system.

1. treat people as adults; as partners; with dignity; with respect. (238)