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  1. a business has to be involving; it has to be fun, and it has to exercise your creative instincts (44)

    1. to be successful, you have to be out there, you have to hit the ground running; and, if you have a good tram around you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance. (399)

    2. whenever I’m on a flight or a train or in a record store, I walk around and ask the people I meet for their ideas on how to improve the service. I write them down and, when I get home, I look through what I’ve written. (410)

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