never underestimate the power of inertia (8)

1. anchors (for prices) serve as nudges (24)

2. availability bias (26)

3. people are loss adverse, hate losses (e.g. trading…) (33)

4. status quo bias (eg. subscriptions) –> option designated as default has a large market share –> default options act as nudges (35)

5. a campaign framed in term of losses is far more effective (37)

6. in humans it could be better to have less options (40)

7. think about incentive schemes for owners, vedi stickk.com

8. when your neighbor tells you that you can’t lose money buying some shares/bonds…that is probably a good sign that it is time to get out of that type of investment (66)

9. cialdini’s theory predicted that the positive, injunctive norm would be more effective than negative, informal one. (68)

10. if you want to nudge people into socially desirable behavior, do not, by any means, let them know that their current actions are better than the social norm (69)

11. the mere measurement effect is a nudge (71)

12. do not buy extended warranties (81)