faire des associations avec des images de ce que nous savons déjà, tels que les noms
most people don’t know what they want unless they see it in context (3)
genius is due to perseverance, imagination, intuition and even love (3)
attention to employees has the dominant impact on productivity (6)
“Why?” Turns tacticians into strategists (18)
**do not personalize success and take responsibilities for failures **(XII)
Invest in assets (=they generate income) no liabilities (=they generate debts)
The archetypes have to align design. Consider archetypes themes and forms in all aspects of a design, from form and function to name and brand (24)
Ask yourself: if there was no market for these shares, would I be willing to have an investment in this company on these terms? (36)
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The real Warren Buffet[/caption]