never underestimate the power of inertia (8)

creativity involves generating new ideas, imagining different possibilities, considering alternative options by judging which work best or feel right (72)

Benny listed some specific rules: don’t play takeover stocks; be patient; don’t take home losers; don’t average down; eliminate the things you do poorly; stop rationalizing your mistakes by pointing to how well you are doing. make the commitement, create your own lists, and live by the lists. The one thing that has to be on the list is to be brutally honest with yourself. (38)

palms facing up

to get people to want stuff, desire should be linked to rudimentary human patterns - what we admire, what we despise, what we love, and what we hate and fear (22)

most people don’t know what they want unless they see it in context (3)

genius is due to perseverance, imagination, intuition and even love (3)

attention to employees has the dominant impact on productivity (6)

“Why?” Turns tacticians into strategists (18)

**do not personalize success and take responsibilities for failures **(XII)